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We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Its the high quality ingredients. 5 Questions with Tropical Smoothie CEO Charles Watson. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. wills o' nats last of the summer wine. 2~10() . For many, many years, its been the Bahama Mama. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. I love a good pot roast with mashed potatoes, green beans and corn. cincinnati fence company llc SERVICE. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. 185 Industrial Pkwy, Site H. Branchburg. There are currently 913 franchised locations and 1 company-owned restaurant. Such filing does not constitute approval by the Department of Law. Charles Watson CEO. And so I dont know. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. We can go to camp, we can be counselors. I think the world would be a little bit of a better place if we all kept that in mind. I think the biggest shift will take place for those restaurants that can't be open right now. Tropical Smoothie Cafe Celebrates Milestone Opening of 1,100th Location Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Tropical Smoothie Cafe Franchise Review - Average, Median, Highest, and Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. 5 free lookups per month. Its doing more than just being in business to sell food and smoothies. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. Were working on it. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. And those are the most important things that I do.. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. So its getting involved with charity partners. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). which of the following is not characteristic of groupthink SPEED 770-580-2333 How Much Does A Tropical Smoothie Owner Make You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. So just one shy of 100. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. Occhiogrosso: How do you see the company moving forward? So that would be my thoughts. Without our franchisees, committees, and council, I simply could not do this job. What were the one or two unique challenges that you faced upon taking over as CEO? Tropical Smoothie Cafe Names New CMO - PR Newswire In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. The role employees play in setting the customer experience in the restaurant. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Charles Watson, CEO, Tropical Smoothie Cafe Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Youre paying for a premium product. Jul. final four 2022 euroleague tickets. So I think a great franchisee base, and products and innovation that people want. "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Start a Tropical Smoothie Cafe Franchise, 2023 Costs & Fees The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. It is for information purposes only. Tropical Smoothie Cafe CEO Charles Watson on franchisee success and Right now Im on a Mango Berry Cosmo kick. So more knowledge about our great food offerings is something that I would change a little bit. The success of our brand is about the talent and drive of our talented executives and Support Center team. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Mark serves on the board of the Institute of Certified Franchise Executives. Tropical Smoothie Cafe's primary competitors include Del Taco, Jack in the Box, El Pollo Loco and 19 more. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Management can grow a company without having to invest too much money, and . My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" John Joseph Dallier - Worldnews.com There is no assurance that you will do as well. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store Riding the Wave of Growth - CEO, Charles Watson Interview Were 100% focused on domestic right now. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Because we want to help with your meal and your food, etc. Beyond just smoothies, we serve better-for-you . I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. How do you see the company moving forward? Tropical Smoothie Cafe's Profile, Revenue and Employees. *$1,009,803 System Wide Average Net Revenues. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Tropical Smoothie Caf works to keep its momentum. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. Charles Watson, CFE - Chief Executive Officer - Tropical Smoothie Cafe Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. 1117 Perimeter Center West, Suite W200 Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No.