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Stakeholders are individuals, teams, agencies, and partner organisations. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. their diversity team provides training and advice on discrimination law. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. You are free to use it for research and reference purposes in order to write your own paper; however, you Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. Part of my role is managing . Define the scope, goals, and desired outcomes of your project. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. What is stakeholder mapping? From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. 2008 2007 Change. The companys activities are aimed at offering international air transportation. If they don't cut flight costs then they may lose the demand to rival budget airlines. 2. easyJet being a 100% direct sell service had main focus on the internet marketing. Note: the Y axis intercepts at the mid-point of the X axis. The company was established in 1995. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. Best Essays. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. 1. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. Seite auswhlen. the price elasticity of demand depends on the number of competitors that are in that route. The x-axis represents the level of influence or power of the stakeholder over the success of your project. Brand reputation, economy of scale and cost control are some the key success factors of BA. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. the total discounted cost stream is 8.4 billion. A stakeholder is someone who has an interest in the success of the business. A SWOT and PESTEL Analysis of EasyJet. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. Local community and pressure groups. We will write a custom essay specifically for you. 1. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. In 2005, the company had transported over 29 million passengers. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . 3. Unions were once seen as an organizer of labor rights but they play a key role in management as well. Implementing any major strategic exercise requires insight and focus. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. This is a tool which is used to evaluate the internal and the external environment of a business. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. employers or management may lose a large sum of profit because of the inoperative production. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Analyzes how the demand for jet fuel strains the supply system in volusia county. The plans are underway to increase the fleet of this airline. Best Essays. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . 807 certified writers online. In England, this company is registered with the number 3959649. Zoom out. One of the best things about easyJet is its refund policy. 1. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. All Rights Reserved by Barakaat Consulting. In case you need the complete report please purchase using the buy options displayed. There are unions in almost every conventional business. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. easyjet stakeholder mapping . "Easyjet stakeholder mapping" Essays and Research Papers. Furthermore, there is an increase in the challenges which are facing this sector. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Opines that customers want cheap flights that are comfortable and safe. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . These preferences have lowered the landing charges (Jones 2005 ). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Page 50 of 50 - About 500 Essays Good Essays. This report contains the table contents only. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. easyjet stakeholder mapping. Environmental, Social, and Governance (ESG) Analysis Report. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. Sort By: Satisfactory Essays. The Annual General Meeting will be held on Wednesday, 23 December 2020. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. Opines that owners would want a successful charity that receives donations to help them be successful. Essentially this has boosted the quality of services that this company has been offering. IvyPanda. We do not share your information with anyone. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. . Stakeholder groups will vary enormously according to the nature of the business. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ Furthermore, I am a Certified Scrum Product Owner (CSPO). Describes the roles of key players like owners, board of directors, and staffs. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Explains that easy jet is a low-cost airline and is in the oligopoly market. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. 1. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Some stakeholders are more involved than others. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. (Cameron & Mike 2009). : MIT Press, 1962) Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Appreciate and Manage Uncertainties and Reservations 3. These include new competitors who are looming within the market. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. monopolies are not absolute; they are constrained by competing. union wage premiums show the direct benefits of being a member. EasyJet has various opportunities which are emerging. Gives Your Project Basic Structure. These services are on a low cost basis. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. It has over 380 routes. All rights reserved. easyJet is building a network of key cities, broadening their presence across Europe. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. 1. food companies also depend on them as they operate on over 800 routes. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. The company strives to provide the best value by efficiency from all the functioning programmes across operations. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. 123Helpme.com. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. You can use the following in your reference section in order to give credit to the source. This increased competition and consequently more people began using air travel as their preferred mode of travel. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase.