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Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. K-Pops wide appeal across Asia is due to several factors. Top North and South American Cities for K-Pop. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. There are also historical and economic ties with the region. You can also find the Tableau Public visualization dashboard I've created to support this article. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Korean Foundation for International Cultural Exchange. K-Pop itself has been crafted with the goal of accessibility in mind. Engagement performance compares an artist's performance to other artists who have the same reach. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. In the past week, they sawover 24million, more than 14,000 times what's expected. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. 7) when looking at Instagram Followers. Korean Foundation for International Cultural Exchange. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . They appoint South Korean stars as brand ambassadors . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. K-pop has always been associated with complex videos and memorable visuals. In Korea, Kpop (both male and female groups) are largely made up of female fans. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Would love your thoughts, please comment. Korean Foundation for International Cultural Exchange. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. There was some surprises like Loona's female count being so high, 70% is really high for girl group. In, Korean Foundation for International Cultural Exchange. A paid subscription is required for full access. Various kinds of merch can be found in the form of light sticks to an album. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. (image via Vivid Seats) Vivid Seats also notes . K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. As a Premium user you get access to background information and details about the release of this statistic. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. There's an entire Twitter account -- BTS on Billboard! to incorporate the statistic into your presentation at any time. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. You may opt-out by. This number was for those searching for a ticket to a BTS concert on the ticketing website. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Opinions expressed by Forbes Contributors are their own. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Check out our five best free-to-play Kpop games made especially for KPop fans. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. 1. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). The Western Hemisphere: K-Pop Consumption and Engagement. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Made by: sunshinejoonie. This is consistent across both Instagram Followers and YouTube Views. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. There are 240 respondents in this survey with 140 of them come from the US. Korean Foundation for International Cultural Exchange. The industrys significant growth also leads to the significant growth of a number of fans all around the world. 75 1 Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In addition, regardless of the fans demographic such as religion . Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. The Tulsa . Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. That is about 15,000 more than expected for an artist with her 85 million followers. This is unsurprising given its large multi-cultural population. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. 2. Of course, there were a. Can ifans use melon? Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. We also offer combined rates with MusicThinkTank. We believe this is somethingthat should be reflected on the charts.". name in many more countries and that they will gradually continue rising even higher," CJ wrote. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). It isn't just BTS fans who are this passionate. Create an account on our community. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Here, Im using Python as the programming language. You can only download this statistic as a Premium user. Dancer at Heart. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. [Price List], 5 Steps For Sending The Perfect Demo Submission. This is a BETA experience. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. Japan, the second largest music market after the United States, has a massive K-Pop following. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Because most of kpop fans are tweens and teens. February 25, 2020. Korean Foundation for International Cultural Exchange. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). (February 25, 2020). As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Please create an employee account to be able to mark statistics as favorites. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. . (Fans voted by tweeting the hashtag #BTSBBMAs. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Tentu, hal ini belum bisa dikonfirmasi. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Uncover where K-Pop has made its mark globally and where its biggest audience lies. rollingstoneindia.com/art-korean-music-videos/. 4. aespa Most fans really are early teens or in the 20s range. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Japan, the second largest music market after the United States, has a massive K-Pop following. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. Statista. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Profit from the additional features of your individual account. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. As the K-pop fandom's political organization becomes even more mainstream,. Interestingly, are .. Idols are usually young. Yet K-Pop has made great strides in bridging the cultural divide. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. You need at least a Starter Account to use this feature. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively.