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Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Do you have a very popular online presence? You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Write down all important facts, such as the biographies of the racers and the team's success rate. Look for brands that are actively trying to promote themselves and look at how you can add to that. Race Car Sponsorship Proposal Template. Think about the problem you will help solve and the goals youll help reach. 3. How do I find companies to sponsor my race car? A business or group sponsors a racer, providing monetary support. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Fast Feb is back but its looking a little different for 2023! If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Print out the letter and mail it or hand-deliver it to the potential sponsor. Tallulah Philange has worked as a journalist since 2003. Include contact information on the introductory letter and proposal. This is where you set yourself apart from the rest. Collect this information together when it comes to talking about renewal. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Look through the instructions to learn which data you must give. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Not only are you competing against other racing drivers but also against all other marketing activities. The sponsorship package underpins the agreement fire your organization and your sponsor. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Using these pre-formatted samples will save a lot of your time and effort. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Click the link below to read more. What makes you stand out over other racing drivers. Gather the history of your racing career or racing team. Make your direct pitch. Include contact information on the introductory letter and proposal. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. If you have questions you think other race directors may know the answers to, or just want to chat about You might be operating in a specific niche (see below for more details) or area. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. This is by far the most useful and engaging type of proposal and the kind the template will help you create. The racing team approaches a mid to high scale business organization asking them for sponsorship. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas This tool allows to fill out any PDF or Word document directly from your browser (no software . After all, they're after your event as much as you're after their sponsorship! Steps. Paramount Primary. Essentially, Contingency Sponsors have already agreed to support a racing series. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Include references to your relationship-building conversations. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. The term influencer is relatively new, but the concept has been around for advertisers for a long time. . putting on races, come join our race directors Facebook group, If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. 02. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Understand the sponsorship process first. i !16QRs"ASTaq2B#$345CDbrt You still need to be able to eloquently put your case across in writing. This is how you present yourself as a racing driver and show your value to potential sponsors. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. A short biography about you. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. If you cant think of anything to say or ask, consider whether the prospect is right for you. Trying to race while sticking to a budget? A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. It is your job as rights holder to understand what these objectives are and how you can best serve them. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. No matter what you do, try and bring consistency into all elements of this process. We would like to pick up sponsors for our US Legends race car. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. These details usually include your name and contact details and the name and contact details of the potential sponsor. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D endobj %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Want to sit next to thousands of screaming fans? Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Our packages range from $1,000 personal sponsors to premier. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Generic sponsorship proposals have little chance of convincing would-be benefactors. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. How to Find a Sponsor as a Beginner Triathlete. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Without primetime TV coverage, how will people see your sponsors name/product? The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. It does not mean that it must include false claims or misleading information. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. You need to show up to a potential sponsor with a persuasive, well thought out plan. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Keep that in mind when frustration sets in along the way. Don't ask yourself "How low should I go?" You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. % I believe that sponsorship of race teams is important and necessary to the continuation of the sport. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Include methods like cheque, e-transfer, PayPal, etc. The sponsor's eager and you know exactly what they're after. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. 0000055057 00000 n Write what the sponsor will get in return, working from the list you have prepared. Research the sponsor you are targeting. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. . Don't feel like you need to include a shiny proposal document in the first instance. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Tell us about it. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Our team becomes an extension of the marketing department of our sponsoring corporations or . When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Your sponsors would base their decision on how you're going to help them in exchange for their support. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. We are a Military Team that runs in Michigan . Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. 68 11 Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Another element of finding and securing sponsors is building a strong network. Available on your favorite podcast player. Free Preview Race Car Sponsorship Contract Template. Though my experience was generally limited, I never saw ANY return from any of it. But remember, a great proposal is about so much more than an attractive design. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Easily Editable, Printable, Downloadable. Agree 16.59%. Do you have a very popular online presence? As long as you can provide value, youll go a long way. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. But there are two big things that help you find success. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Read on for a step-by-step guide to getting sponsored. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? AB-InBev, the parent company reported 54.3 billion in profit during 2012. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> 0000001109 00000 n The cover letter should also include the reasons why you think this sponsorship will work. He's collected 60 race wins as well as the 2014 championship. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. 1. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Your personal brand should show who you are as a person and go beyond your racing. This can include hospitality, stickers on a car, events etc. Our series (Star Mazda or FF2000 Championship) usually serves as a support race What is the sponsor trying to get out of a potential sponsorship of your event? Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Until recently, this was called the Busch Grand National Series. Leg Daddy Racing Sponsorship Proposal 1. These are great places to start. Strongly Agree 78.60%. Racers will put out an all-call on their social media pages and ask for small amounts at a time. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. The hard work comes into sitting down and going through these steps. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Are your posts in line with the companys current message? Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. It's now time to decide whom to approach and how to get them interested in sponsoring your race. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. If you dont, it might be worth working with a designer to create this as they work on your proposal. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Figure out what you can offer to a potential sponsor. Feel free to email jess@racingmentor.com. You have to convince a potential sponsor that YOU are the person who will work for them. Create a portfolio, be presentable and professional. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Sponsorship is not charity. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Are you posting regularly? Are you going to help that business make more sales? Partnership is the key word here, treat it as a partnership, not a sponsorship. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. However, getting more followers on Instagram can be challenging, especially with so much competition out there. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. smoga07 3. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Make a list of every racing expense you incurred over the past season and tally the entries. Not all benefits will be relevant to every business. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. You never know, something. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable.