comparative analysis of samsung and apple

Apple vs Samsung Presentation - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. ( Chaffin, 3). The slogan “ It does not take a genius “ was clearly referring to the Geni… In millions Samsung Apple Google Net income ₩ 22,726,092 $ 45,687 $ 19,478 Net sales 201,866,745 215,639 90,272 Required: 1. Compute profit margin for Samsung If you continue browsing the site, you agree to the use of cookies on this website. Apple spends just 0.6%, and General Motors 3.5%. iOS, on the other hand, is giving Android a fight from region to region. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. iPhone 5 just makes the body as thin as possible, a full millimeter less than Samsung galaxy 3. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.” Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is clear that Apple is performing stronger than Dell and has surpassed them in price just around the beginning of the chart. Then, he make some further analysis that start with design. See our User Agreement and Privacy Policy. Designing an advertisement in which one directly tackles the competitor is double-edged because the message conveyed can be misinterpreted. PESTEL Analysis A PESTEL analysis is based on the macro environment of an industry and analysis how it could affect the whole technology industry. Comparative advertising is complex to implement and can be dangerous for those who use it. Comparative essay: IPhone vs. Samsung phone Technique: Point by Point In the 21st century, the smart phone has already become an indispensable instrument in human life. Samsung's business model has focused … THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI Apple was able to reduce the percentage of sales devoted to COGS from 59.52% to 56.13%; whereas Samsung has remained flat. Samsung invests over 80% of their revenues into R&D activities. Apple is so big that it can live comfortably without Samsung. In comparison, Samsung is viewed as a follower for a long time. For the comparison between Apple and Samsung, 34% of the interviewees are using the former and 46% of them are using the latter. SEMESTER 5 Therefore, it can be concluded that Samsung has a higher market share than Apple in India. This work is licensed under a Creative Commons Attribution 4.0 International License. Apple Vs Android – A comparative study Worldwide Market Share in OS Android OS, belonging to Google, is Linux-based and is partly an open source. BACHELOR OF MANAGEMENT STUDIES A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. The incentives used by both Samsung and Apple have affected their images in a big way. Samsung is catching up and is already no. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google. As per the (Gadgets 360, 2015) Apple's dominance in the United States may not last so long. The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. Looks like you’ve clipped this slide to already. You can change your ad preferences anytime. PESTEL focuses on six aspects In a nutshell, Android knows how to … Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Samsung is competing with Apple products as per the global market perspective. We remember the advertising comparing the features of the iPhone 5 to those of the Galaxy S3 (otherwise it is here ). 3. Today, we live in a world faced with many challenges including the global warming. Samsung vs Nokia-Comparative Marketing Analysis, Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire), Smarphone Market Analysis: Apple iPhone vs Samsung, No public clipboards found for this slide, A comparative study between Apple and Samsung. Similarly, Apple I-phone 4 (32 GB) cost INR: 39,000 whereas, Samsung Galaxy S II cost only 28,900 so that consumer are encouraged to buy Samsung products. Copyright 2019Infogain PublicationAll Right Reserved, International Journal of Advanced Engineering, Management and Science, Click here for Symptoms, Prevention, Treatments, Statistics, Show All (MLA | APA | Chicago | Harvard | IEEE | Bibtex), Creative Commons Attribution 4.0 International License. 2. Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. Since the launch of Galaxy S4, Samsung has considered Apple’s innovative design of the iPhone as “not so stunning”, and continues to be a notable competitor. 2 Apple Inc. Financial Analysis, March 2015 Industry Analysis Porters Five Forces By utilising industrial organization economics, we can conclude that the electronics industry is incredibly competitive but the opportunity to grow and become profitable is continuously acting as a magnet for wider competition. A Samsung store in Colombia. Presentation on the Project of Apple vs Samsung, presentation on the Apple The world is witnessing some of the worst natural disasters in history. Key comparative information for Samsung, Apple, and Google follows. Page No: 1819-1823 A SWOT analysis of the Samsung Group and its subsidiaries, such as Samsung Electronics Co., identifies strengths, weaknesses, opportunities, and threats that depict a … At the same time, it is also a powerful weapon of Samsung and Apple's international business strategy. Page 1 Samsung 46% Apple 34% Others 20% Current Market Share (Primary Source) Brands Quantity Apple 33 Samsung 34 Others* 20 Total 100 Today smart phones are in increasing demand in the student community. According to Gartner, in Q1 of 2020, Samsung has maintained the No. PROJECT SUBMITTED TO: Samsung, Microsoft, Dell, HP are the competitors of Apple in the world. Apple spends just 0.6%, and General Motors 3.5%. 1 spot globally with a 18.5% market share, where as Apple … Chart 1: Shows Apple Vs Dell stock price over the past five years. A comparison of both is under Comparing the Latest Generation of Apple vs. Samsung Phones Whether you’re looking to splurge on a luxury device or upgrade while staying within your budget, both Apple and Samsung have perfect solutions. Apple (AAPL), the world's most profitable smartphone maker, has a number of advantages over most of the competition. Apple exceeds Dell in almost all categories over the past five years. Apple's ROA and ROE are … The comparison analysis between the Apple and Samsung reveals that Apple has high brand preference among students owing to the fact that it has stronger brand equity and identity than Samsung. Apple vs. Samsung Introduction - Apple o The company was founded back in April of 1976, their founders were Steve Jobs, Steve Wozniak and Ronald Wayne. Samsung has mastered the subject by launching perpetual assaults against Apple. Key comparative figures for Samsung, Apple, and Google follow. FOR THE Right from the outset Apple was working with Samsung on its flagship device – the original iPhone was powered by a Samsung 32-bit RISC ARM processor, and this collaboration has continued all the way to the iPhone X. Apple may now create its own System on a Chip (SoC) processors, basing them on ARM designs, but now Samsung manufactures the OLED display, NAND flash, and DRAM found … Based on the responses, it was understood that the brand preference between Apple and Samsung is equal. Samsung and Apple are two consumer electronics giants with global reach and loyal customer bases. UNIVERSITY OF MUMBAI The total fixed asset ratio of Samsung is 2.93%, which is less than as compared to Apple. Total View : 1579 Samsung now sells one in every three smartphones and has more than double Apple’s market share. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal. The major competitor of Apple among these companies is Samsung. Ratios and Margin Comparison. 6 mm. Since Samsung continuous to increase R&D spending, their commitment to leading technology standardization and securing intellectual property rights remains The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. Comparative analysis of positioning accuracy of Samsung Galaxy smartphones in stationary measurements Tomasz Szot , Contributed equally to this work with: Tomasz Szot, Cezary Specht, Mariusz Specht, Pawel S. Dabrowski The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. DOI: Apple, Brand, Smartphones, Samsung, University. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. “VIVEK SHAH” SUBMITTED BY: And apple has also try to make the … The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. It is developed by Apple Inc. For instance, take an example of Japan. Downloads : 211 Analysis of Apple Inc’s Condition 3.1. NOVEMBER 2014. It was originally developed by Android Inc. but later in 2005, it was acquired by Google. Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. 1. See our Privacy Policy and User Agreement for details. If you continue browsing the site, you agree to the use of cookies on this website. The thick of iphone5 is 7. Blog Dec. 11, 2020 Top 10 blogs in 2020 for remote teaching and learning Dec. 11, 2020 Virtual holiday party ideas + new holiday templates Dec. 11, 2020 7 great instructional videos from 2020 and what makes them It is currently dominating the smartphone market with 87% of total market shares. As the “A STUDY ON PRICING STRATEGIES OF SAMSUNG AND APPLE” Consider the following comparisons of Apple vs. Samsung to help you decide who the leading brand is. Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. 6mm and galaxy3 is 8. Today the company’s headquarters is located in California. Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Similarly, Samsung doesn’t need to be an Apple vendor to flourish. Samsung and Apple are both slipping in terms of their hold on the smartphone market Why you can trust Sky News While both Samsung and Apple are losing ground to Chinese competitors in the global smartphone market, this is primarily among mid-tier consumers - … apple company products always is more than the supply so that is why the apple company has a very low inventory as in comparison for Samsung (Wikipedia, 2012). Keywords: pricing strategy, price policy, international marketing, Samsung, Apple 1. Winner: It is without a doubt that Apple leads in innovation. Here the total share of the iOS operating system is about 51% of the total smartphone market. Android is a Linux-based operating system and partly open source as well. Integrated Marketing Communication Strategies of Apple and Samsung G. Brindha Asst. The research instruments used in Questionnaire were closed ended questions. Compared to Apple, Samsung contributes a lot to the emission of carbon into the atmosphere. 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