For instance, a report on Manchester's Pillar Events by Jura Consultants (2006) notes a major research gap in understanding the indirect impacts of major events upon host communities, and point out that the intangible or less easily The starting point in delivering specific social impacts is for an event to have clearly stated aims and objectives that describe the delivery mechanisms by which the planned impacts will occur. Definition of Social Impact. Once an organisation has identified a cause that fits, it needs to assess what’s the best way to deliver its support. We’re feeling a bit green today, and it’s all thanks to the topic of sustainability in events! Practice what you preach and plan your event so that it reaches its potential. Maybe it’s making an event more sustainable or aligning the event with a socio-political issue tied to the event. An illustrative case such like this shows the amazing benefits that events can have for members of a given community. Some of economic impact studies identified the need for additional research on social impacts. This chapter examines the social impacts (positive and negative) of events on host communities. The social good can also focus on socio-political issues. There is research that suggests that festivals can deliver a great number of positive social impacts, including the following: Our Team loves festivals, and we’ve worked on some great ones, including Fiestaval, Irish Maritime Festival, Dublin Pride Festival, to name a few. Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings. Mair & Jago (2011) found that companies that incorporate an environmentally-friendly have the following motives: 1. Along with the regular aspects of supporting a children’s hospital—financial and volunteer support—members of the firm began sitting on the hospital’s board, using their financial savvy to make a greater impact. Picking a charity or an organisation to support isn’t the only way to help. “Sustainability gets talked about a lot, but I’m not so sure there are conversations about how charity and sustainability work together,” Levin says. While it can seem like a lot to do on the front end, sorting out these details will streamline processes. Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realized by different kinds of events or in different settings. “Some organisations will support a cause at its event, and it won’t go beyond that. Mao and Huang (2016)found that events had three positive social impacts: city image, community pride enhancement, and community social development. minimize negative costs regarding: economic impacts on the local community; social impacts on the local community; cultural heritage; and the environment (Andersson & Lundberg, 2013). “So we have an opportunity to not only use their collective wisdom to solve our own industry challenges—or whatever we happen to be discussing at any particular event—we also have an opportunity to help solve bigger issues affecting our communities.”. “Sometimes what they need is knowledge and solutions.”. The limited control that could be ex… “Figuring all this out helps with infrastructure, resources and financials.”. However, to date, it is not entirely clear the extent to which event stakeholders engage in socially related discussions, making it difficult to evaluate the degree to which events act as a platform for social awareness. For example, Mottiar, Quinn & Ryan (2014) found that in Co. Westmeath and in Co. Kerry, The Gathering had the following positive social impacts on residents of towns and villages: Overall, it was found that 47% of respondents reported that they believed The Gathering would have a positive impact their societies in the long-run (Mottiar, Quinn & Ryan, 2014). In the two specific cases the paper will look at what sort of impacts and changes in the public spaces and on the urban fabric the events have caused, FANCY KEEPING UP TO SPEED ON ALL THINGS CUCKOO? Interested to hear more on this topic? SOCIOLOGY OF TOURISM: Defining Society, Culture and Impacts Socio-cultural Impacts of Tourism Sociology is the study of society and is concerned with people in groups, their interaction, their attitudes and their behavior. Levin says supporting a “social good” is equally as important as giving to a charity. There is research that suggests that festivals can deliver a great number of positive social impacts, including the following: The developing communication and social networks within a community (Fernandes, 2013) The improvement of social cohesion within the society (Arcodia & Whitford, 2007) It is important for event managers to have a thorough understanding of impacts, so that they can plan their events to have impacts that are positive as opposed to negative. This can be in many forms—maybe an event host runs a food drive for a local food pantry, or has a toy drive during the holiday season at a professional meeting. In addition to altruistic reasons, this association may bring also commercial benefits. And one of… “It feels like this is a huge opportunity for the industry. What does social change look like in the events space? Among recent papers, Yuruk et al. “You need to ask yourself, ‘Does this relate to our overall mission?’” she says. The social impact of events. Based on the British Standard BS 8901 (Specification for a sustainability management system for events), ISO 20121 enables event organisers and businesses to identify the potential impacts of an event, how to reduce any negative impacts on the environment, communities and local economy, and … Related literature can be found on the Leisure Tourism database using the search (events OR festivals) AND "social impact". A 2020 survey by OnePoll on behalf of Pearson and Connections Academy asked 2,000 U.S. parents and their high-school aged children about the “new normal” of high school. The developing communication and social networks within a community (Fernandes, 2013), The improvement of social cohesion within the society (Arcodia & Whitford, 2007), The development of existing resources within a community (Arcodia & Whitford, 2007), Built networks within the communities and outside of the community, Improved the skills of the residents of the community, Fostered a sense of place and a sense of pride among residents, Facilitated the residents of the area in creating a vision for their locality that they didn’t have before. Sustainability In Events: Recognising The Social & Human Impact Of The Industry. “There are no bad social good projects,” she says. But it can be so much more than that. In addition to economic events consequences, events have other positive and negative effects on host communities. They wanted to support a charitable event but struggled to find something that could really make a difference. Social Impact of Festivals and Special Events on Community Introduction If one drives through any street of the city, somewhere or the other, they would definitely find couple of people celebrating something and rejoicing. There are also charities that are a natural fit. Every meeting and event professional knows events can be powerful. By Mariana Fernandes October 4, 2019 January 4th, 2020 No Comments. Social impacts of events and the role of anti-social behaviour (Journal article) by Margaret Deery and Leo Jago in International Journal of Event and Festival Management, Vol.1, No.1, 2010, pp.8-28. A significant, positive change that addresses a pressing social challenge. The desire to meet consumer demand 3. SOCIAL AND CULTURAL IMPACTS OF EVENTS Definitions Social impacts: SHORT TERM consequences that become apparent in form of IMMEDIATE and NOTICEABLE CHANGES in the QUALITY OF LIFE of the HOST COMMUNITIES and their adjustments to the tourist industry. “I’ve always been passionate about community service and the events industry,” she says. Negative community impacts can include issues such as traffic, congestion and lack of access to community facilities and resources, which can lead to feelings of community alienation and exclusion. It can be such an important part of an organisation—and a natural fit for many events. It has been suggested that socio-cultural impacts occur as a result of the unique interaction between tourists and a destination area with its population. Every meeting and event professional knows events can be powerful. The preparation phase during the years running up to a mega-event deals with great levels of planning complexity that are met with equally intense impacts on the host community. Jessica Levin, CMP, MBA, CAE, DES, president and chief connector of Seven Degrees, LLC—a marketing consulting firm—believes that all events have the power to affect meaningful change and social impact. All one has to do is look for smart, strategic opportunities to a mark. A food drive is a good initiative to support, but a company or organisation might find when it examines its own values, a different group might benefit more. As part of the initiative, almost 5,000 local gatherings and events were organized across the island of Ireland. Unlike economic impacts, social impacts of hosting large-scale sport tourism events are somewhat difficult to quantify. The objective of The Gathering was to encourage Irish people living all over the world to make a return visit to their native island, and to enhance general tourists experiences at the same time. First of all, impacts are the lasting effects of an event, those that continue to exist after the event has taken place. A group might choose to not have an event somewhere because of the city or state’s stance on a political issue. The need to attain a competitive advantage 4. If an event had positive social impacts, generally it means that due to the event, residents of the society hosting the event or attendees at the event benefit socially from the event. WE'LL NEED YOUR EMAIL SO! One of the main negative social impacts is the raising of crime and attracting persons "non-grata". Is it something the charity will handle, or is it something an organisation’s staff will coordinate? Plan your event so that it delivers as many positive social impacts as it can, and watch closely as society gradually becomes a happier place! However, events have the power to do so much more than to generate profits. At its core, an event is a chance for people to connect face-to-face where they can learn, network and grow. We are definitely already doing so much to be charitable, but I’m excited to help people do it better.”. “Events and meeting professionals are in this very unique situation where we bring people together to share ideas,” Levin said. For many, it means supporting an organisation or cause. ‘We want to be able to do X, but we don’t want to invest more than a certain percentage of time, or resources, etc.,’” Levin says. It can be minor or major. Before jumping into any charitable cause, an organisation or group needs to understand why they are choosing one first. But to really make meaningful change, Levin suggests approaching any type of charitable act strategically. It definitely increases the pride of residents in their area and is the bedrock for the continuance of volunteer groups in that community. The Gathering is a key example of an umbrella event that had significant positive social impacts. Levin used an example of a former accounting firm client of hers. The Gathering was tourism-led initiative to attract Irish diaspora to Ireland in 2013. Still in its infancy, the event … Events are powerful platforms and when planned well, they can have lasting positive impacts. Based on the interest of its employees, the firm opted to support a local children’s hospital. People should understand how they’re being sustainable and what impact it’s having to understand why it’s important. Title We've won awards for our event work, website and social media skills. Social impacts are issues which affect the community and should also be carefully considered during the planning and implementation of your event. “You have to figure out where you fall in terms of responsibility,” Levin says. Download PDF. A cause can mean supporting one charitable organisation or it can mean supporting several organisations that fall under the same umbrella. 30024 Views 4167 Downloads. But others will want to support it all year round, and in that case, you need to consider what resources you need to bring in.”. What types of skills does that organisation have, and who can benefit? Thanks Darragh, it's great to hear that you've seem this first hand. But what is social good? It also establishes what the organisation is not only willing to do—but what they’re able to do. At its core, an event is a chance for people to connect face-to-face where they can learn, network and grow. These included: 1. The personal values of management 2. Can you think of any free events that have taken place there? Levin says every event and meeting professional should consider how they approach charity. Levin says if an organisation is passionate about event sustainability, it should let members and attendees know exactly what it is doing. Levin says leaders need to establish two things: who (or what) they’re going to support and the frequency of that support. A mindful interaction between three factors could provide a lot of positive impacts to the events industry, some negative impacts will happen when unsustainability takes place. Levin says groups should look at their core values, and the interests of their members, to see if a certain cause is right for them. Think about your own area. How often does that support happen? That is why the event manager supposes to analyze and forecast possible positive and negative impacts from the events. Often, events are planned and produced with the sole objective of delivering social impacts for the local area in which they are held. “In some cases you’re providing something to the organisation, but you’re not always providing what they need most or the best thing you have to offer,” Levin said. Society refers to the patterns of social organization of and within communities. Hear Levin speak on this topic and more at CMP Conclave, 15-17 November 2019 in Colorado Springs, Colorado, USA. For this reason, investigating perceived social impacts have been either ignored or performed in an ad hoc manner, which has yielded inconsistent results (Kim et al., 2006, Kim and Walker, 2012). Impacts can also be positive or negative. “But there are better ways to do it.”. As event managers, we not only want to produce great events, but we want to show the world how powerful they can be! We have an economy to contribute to, after all. They can revive the cultural and social life of the local people, build community pride, provide a sense of identity, increase community participation and pride of the area or enhance the image of a destination (Pasanen et al, 2009). Social impact assessment is also discussed, as well as different approaches for managing the social impacts of large-scale events and community (or small-scale) events. While small, these types of things can positively affect the greater good of the community. Events held in any community will have positive impacts if managed well. Events often support social causes. Making an event sustainable isn’t always as tangible as an activity or fundraiser, but the social good it can cause can be great. Social impacts are unlikely to happen by chance and must be managed if they are to occur. you can also e-mail us: hello@cuckoo.ie and connect with us on. Small, K. E. (2007). That’s right, the third edition of our bite-sized pieces of wisdom is here. Cultural impacts: of LONG-TERM As event managers, we want to create a memorable and impactful experience for our attendees and meet our objectives. Think about why they may have been organised. What does support look like? If an event is using locally sourced food in the menu—or reducing waste by eliminating plastic bottles—organisers should be advertising that. We are pretty sure all three had positive social impacts on the area in which they were held. Abstract. “Socio-political issues are really important,” Levin says, “and they should be part of the discussion.”. “Some of it comes from a business perspective. The costs associated with acting in a more environmentally-friendly manner 2. Some authors suggest to adapt the existing research on sustainability to the events' context in order to develop a holistic framework that would allow to identify and evaluate event's impacts across all three dimensions of economic, social and environmental impact … Creating social impact is the result of a deliberate set of activities with a goal matching this definition. Every event is leaving some social impact on the local community. (2017) look at the effects of social impacts of events on participants' satisfaction and whether loyalty is a result of this satisfaction when taking attendance to event into consideration. The next step is determining the logistics. And that goes beyond picking a cause that “feels good.” While building bicycles for children or collecting coats at an event is important, sometimes it’s not the best use of a specialised skill. According to Molitor, Rossi, Branton, and Field (2011, p. 749), the concept is operationalized in social impact studies as ‘social relationships or networks and trust of others, often at the neighborhood or state level of analysis’ In other words, social capital helps us grasp the impact of an event on inter-personal relationships and group cohesion in the community. The scope of the events industry is vast and dynamic with events a fundamental part of society affecting " culture, business and lifestyles " (Getz 2 , 2008:18). The desire to educate and encourage others to become environmentally-aware Barriers to corporate greening also emerged. And when done thoughtfully, it can be a great experience for both those being helped and those helping. The Impact of Social Media on Training and Development Job candidates who develop skills in the latest and most advanced social media techniques are far more employable. This is a bit of a hard question to answer, Levin says, because it’s a bit amorphous. I have seen first hand the combining of the skills and resources of the entire community in holding a successful event. If a medical association is looking to raise funds for a particular organisation during their annual meeting, it should look for a cause that aligns to its specialty. However, keeping all stakeholders happy, from attendees to residents in the local area, is the key to really making a success of your event. Whole destination … Some events are held with the objective of making money, and that’s acceptable. I’ve spoken before about the economic impacts of events, and of course, well-managed, ticketed events always have the capacity to be profitable. Or an event might host a speaker who acts as an advocate on an issue affecting the space. Available to UTS staff and students via UTS Library, or purchase from publisher The key is making the decision before jumping in. Details. But it can be so much more than that. Understanding the social impacts of festivals on communities Search for this publication on Google Scholar. – The research focusing on the social impacts of events on communities has reached a level of critical mass and this paper aims to synthesise the literature, including the research methods used and analytical techniques that have been employed in order to provide a platform for future research in this important area., – The key method used is a literature review of all the available academic … “There are no right or wrong answers here. Events have become large phenomena within the global tourism (Getz, 1997) that includes many different parties. Understanding the social impacts of festivals on communities. However, in rural Ireland especially, events can be transformative for people and places and are in the early stages of being recognised as such. Impacts can take many forms, including, but not limited to, economic impacts, environmental impacts, political impacts and social impacts. Excellent article and so very true particularly in the case of small communities. major events are also used by cities as a form to implement improvements and major infrastructure on their urban space and as a form to produce and design new developments. Levin used the example of doctors who work with diabetes supporting a local food bank—a healthy diet can prevent type II diabetes. It’s more about having conversations and making decisions from a place of strategy rather than a place of emotion.”. The social effects of hosting sport mega events result in a short-term change in attitudes towards the local community, leading to a better comprehension on how communities perceive the event's impact on their lives. 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