Get started with my Shopify Launch Checklist.. Adding a custom domain to your site gives you brand recognition and makes it … If it is, and the name isn’t already a trademark in use by another business in your industry, you can purchase your custom domain name directly through Shopify. the 320 sales on Etsy were US and international sales and the most sales to an individual state were 36 (far from the 200 sale requirement). The Shopify Experts Marketplace helps connect you with experienced Shopify agencies and freelancers you can hire to audit your store and give additional guidance. Driftaway Coffee’s website is driftaway.coffee, for instance. Reply. I work with a mix of clients. Create a duplicate of your theme and name 'Test Theme' for any changes you want to preview before going live. Shopify published a great tool for e-commerce entrepreneurs: The Essential Shopify Store Launch Checklist. On your Shopify store, there are several automated emails you’ll want to customize before launch. However, you don't need to choose a plan until the end of your 14-day free trial. Your homepage is arguably the most important page on your site. Review: The Ultimate Launch Checklist below, and then head to the next step to learn how to do a test order so you can see how a customer will experience buying from you. Cupshe, which generates more than $50 million in annual revenue, attributes 35% of its sales directly or indirectly to social selling. Also, you need to set up your domain to make sure that your customers can find your store online. Before you start setting up your Shopify store, it's important to understand your goals. You’ll want to conduct a domain name search first to see if your business name is available. You’ll start receiving free tips and resources soon. Universally, customers often have questions about shipping, return policy, and how to get in touch. An About page is a chance to show your store is real. The Dropshipping Business Launch Checklist Your check-by-check guide to building a great business from the ground up. Locate your analysis tools. It took a while to really get a good feel for all the potential things that could go wrong during a launch and try to anticipate them ahead of time. Payment logistics checklist. Are you forgetting something? If potential customers can’t contact you with questions, you could be missing out on lots of sales opportunities. Choosing a custom domain name for your site gives you brand recognition and makes it easier for people to remember your URL. Post-launch checklist. Document your marketing plan so once you go live, all you have to do is follow the steps you’ve already outlined. Ask yourself basic questions about your store. Step 1: Validating Your Niche Find out if your niche is trending, stable, or declining with Google Trends. Before you drive any traffic to your store, you’ll want to ensure people can actually complete a purchase. If you need some domain name suggestions, our free tool can help you find some alternatives. Remove your online store password to give customers access to your store. Good checklists are, above all, practical.”. Close ... (2020 gross Etsy sales of ~$13,000 and 320 total sales) do I even need to worry about collecting US taxes on Shopify when I launch? 1. When you’re just getting ready to launch, you’ll want to install only the most essential apps, and deciding which ones are most important will depend on your business and your industry. Deep breath. Please share your essential pre-launch To Do’s in the comments. Before you stock your Shopify store with products, you need to enter some information about yourself and your store. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid. Sign up for Shopify Compass to get access to courses and workshops designed to help you build your business. A lot of it you may have already done. You’ll want to check that your tax settings and shipping rates … Pepper, for example, uses wearpepper.com for its URL. As we discussed earlier, a domain name … It’s important to have a few pages that visitors can browse to learn more about your company. A million thoughts run through your mind. This data will give you valuable insight into your visitors and customers. A 2017 survey by the Harvard Business Review found that just 7% of consumers shop online only. Shopify Email and send your first email marketing campaign. Dollar Shave Club uses a branded template for its shipping notification emails. About. Adam Rogers is a Content Marketer at Shopify. Double check your tax and shipping settings before launching your store. Even when the stakes are much lower, the pen to page approach is still a powerful way to cut through the fog and surface can’t-miss tasks. Want to reap the benefits of multi-channel retailing for your online store? Analytics are important to set up from day one. You need to decide on some basic standards for your product listings and customer transactions. It covers all the basics that anyone who’s about to launch a new Shopify store might need to know. The homepage is a place to establish the overall look and feel of your website and ensure you have clear navigation to browse your store. It’s a … 13 Ultimate Shopify setup checklist in 2020 Add a dynamic sales channel. “Good checklists are precise. Some are brand new to Shopify and are selling something for the first time, and others have existing stores that just want an updated theme. Do you want to sell your products through social media channels like Facebook? It’s often the first place people land and, if not, the second place they go. Your store looks great, your products are loaded and ready to go, and you’ve set up all of your social accounts. Save it, print it and keep it handy. Ecommerce Launch Checklist: Foolproof Website Launch for New Stores Website Launch Checklist Part 1: General. Most people think that the journey of starting an online store first starts when they sign up for Shopify. At this point in the process, there’s a lot to keep track of and it can be easy to forget a crucial aspect of launching your business, so put your mind at ease with the Launch Checklist. Your best bet is to consult with an accountant familiar with taxes in your area. This can help you to focus your attention and speed up your setup process. According to Baymard Institute, the average documented online shopping cart abandonment rate is almost 70%. Before you launch your online store, place some test orders to see how the checkout process works. At launch, you might not have lots of information around which questions customers will ask the most. There are several online channels that you can add to your Shopify admin when selling online. Shopify handles the technical complexity of keeping your images fast, because we know speed matters for online stores. Choose your legal business name and address, Set a default weight unit for your store listings, Explore the Shopify App store to see which apps could help you with your business. If you need any kind of expert help to set up your Shopify store, we are here to help you out. The Shopify Store Launch Checklist is a good place to start. After working on close to 100 Shopify stores over the past few years, I’ve come up with a pretty good launch checklist that I use towards the end of each project. Many store owners overlook this page, but it can be an effective sales tool if approached in two ways: Frequently Asked Questions (FAQ). Sharing your brand’s purpose, principles, and why the business was started can win you new customers who support similar causes. Check out your site on different browsers and devices so you can understand if a bug is universal or device/browser-specific. You’ll want to include your business address, phone number, and even live chat on most pages of your website if you can. We hate SPAM and promise to keep your email address safe. After working on close to 100 Shopify stores over the past few years, I’ve come up with a pretty good launch checklist that I use towards the end of each project. The Essential Shopify Store Launch Checklist. Get access to our free, checklist on search engine optimization. For example, do you want to sell your products both online and in person? Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. Depending on where your business and customers are located, you might need to add sales tax. Some are brand new to Shopify and are selling something for the first time, and others have existing stores that just want an updated theme. Make sure to change the domain name of your store from something like “www.john-store.myshopify.com” to “www.john-store.com.” There are plenty of places where you can buy a domain such as Namecheap, Bluehost, GoDaddy, and Hover, among others. SSL certificate is installed and activated. Set up domains and redirects for all variations of your URL to the primary URL. Thanks to that checklist, Boeing pilots flew 18 of the bombers for a combined 1.8 million hours without incident, proving the plane’s worthiness to the U.S. Army. Select a custom domain for brand recognition. Make sure to review this Pre-launch checklist before launching your course on Shopify! For those apprehensive about offering a new customer support channel, we have a great article to read that'll help you ace live chat as a small shop, How to Save Sales and Solve Customer Problems with Live Chat. Looking for a second set of eyes to ensure your store is ready to launch? Verify Spelling & Grammar. That’s not the only place where you should have information on how customers can get in touch. You’re finally launching your Shopify store after all the hard work you put into it. But successful online stores take a few earlier steps to help them achieve long-term success. Remember that contact page we recommended you set up? The Essential Shopify Store Launch Checklist, pilots flew 18 of the bombers for a combined 1.8 million hours without incident, Thoroughly review your checkout experience and payment gateway settings, Shopify’s research on what wins buyer and customer trust, Learn about the image file types supported in Shopify, How to Save Sales and Solve Customer Problems with Live Chat, Shipping rates are surfaced during checkout, Discount codes can be applied in the cart, Familiar payment methods, such as PayPal and, There is an option for order status tracking, The contact page can be easily accessed in case order editing is needed, An email notification is sent to confirm a purchase, A language and currency switcher and a shipping policy clearly stating who pays duties and taxes are both available if offering international sales and shipping. Based on our research, these are the pages we most recommend online stores include in their sitemap: Homepage. To craft an effective FAQ page, you can predict inquiries and also look at competitors to see what questions they answer on their websites. Ultimate Pre-launch Checklist for Shopify Stores - Click to download. Here are some examples of online sales channels you can add to your Shopify store: All sales channels connect with the core of your Shopify business, so you can easily keep track of orders, products, and customers across all platforms. We won’t be naming any names, but there are certainly enough bad reviews for digital agencies all over the net. Get this organized before you launch so that you avoid any potential hiccups moving forward. This is our checklist of most important things to get your store launch ready – and remember that the 14 days is a hard deadline so take it seriously. For more details, refer to your plan's features. You can remove your online store password, and add a chat widget to make it easy for online store visitors to ask questions. 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