One study found 12 weeks of drinking black tea reduced triglyceride values by 36% and blood sugar levels by 17%. The global tea market is highly fragmented and competitive. Sugar likely offsets any potential benefit. Segment-wise, throughout the world, the fastest growing product segment in terms of volume is tea, whereas coffee dominates the global hot beverages market. US ready to drink tea production hit $6.2bn in 2019. Report scope can be customized per your requirements. All of our reviews are unsponsored, so we earn money by using affiliate links. (Tea Association of the USA) #5. The rich legacy that the Indian tea industry stands on today is unparalleled anywhere in the world, just like the natural conditions in tea growing areas that are particularly favorable to the tea plant. Ready to drink tea in the US has grown 2.3% annually between 2014 and 2019. The tea plant has particular requirements in terms of soil and climatic conditions. 1.1 Study Deliverables and Study Assumptions, 4.3.2 Bargaining Power of Buyers/Consumers, 7. China is the major tea leaf producer in the world. When outside of the kitchen, he enjoys woodworking, photography, videography and figuring out how to live a more eco-friendly lifestyle. All Rights Reserved to Mordor Intelligence. This informative article from DNA India has some interesting insight to tea industry jobs in India … see the full post here: “There are a variety of jobs one can specialise in, within the tea industry. Specialty tea outlets are expected to double to nearly 8,000 by 2018 and an additional 40,000 coffee retailers are expected to generate more than 30 percent of their beverage sales from tea. Nevertheless, the expansion of the product portfolio and the increasing marketing activities and advertising are expected to offer promising opportunities for the key players in the global green tea market. The global tea market is characterized by the black tea segment holding a prominent share. However, during the beginning of the tea harvest season in March 2020, COVID-19 restrictions caused issues for manufacturing. Antioxidants in tea may help protect against a wide variety of cancers. World tea exports hit 1.77 million tons in 2013, which is a 5% increase over 2012. None of our reviews are sponsored. Beverage Business World asked the leading lights of the tea market to give us their predictions for the future. The Tea Industry begins with a review of the history and origins of the trade from its Chinese origins. Unilever, a company which entered the tea industry through the acquisition of existing tea … The U.S. is the only western nation that continues to grow in tea consumption and tea imports. It … The Tea Market has been segmented by Product Type (Black Tea, Green Tea, Herbal Tea, Oolong Tea, and Other Product Types), Packaging Format (Bags and Loose), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). Consumption of carbonated tea drinks is a new trend in the tea industry, which is further fuelling the growth of the tea market. But given it’s been around since 2700BC, it’s not surprising how much tea’s popularity has spread around the globe, and how much it has become part of people’s daily lives and spending. During 2001 the area under tea was 2727.42 thousand ha which increased to 3691.89 thousand ha in 2010 with a compound growth rate of 3.42% during the said period. A tea made of Sri Lankan tea tips, called Golden Tips rings in at $200 per gram, approximately 4x the cost of gold. The global tea market is expected to witness a CAGR of 4.5%, during the forecast period (2020 - 2025). Consumer awareness about the health benefits of herbal and green tea may further drive the growth of the global tea market. One of the most expensive teas rings in at $200 per cup, which comes from Ya’An in Sichuan, China and is fertilized with panda manure. Your Best Digs saves you time and money with reviews of the products you need. https://www.yourbestdigs.com/tea-consumption-industry-statistics 3 billion tons of tea are produced worldwide very year for consumption. By product type, the tea market has been segmented into black tea, green tea, herbal tea, oolong tea, and other product types. Asia Pacific is the dominant region for ready-to-drink tea and coffee in 2016, with 41% revenue share, being driven mainly by Japan and China. In 2002, a buyer paid $28k for 20g of Chinese Da Hong Pao tea, which comes to $1400 per gram. World green tea production is expected to grow at a faster rate than black tea, reflecting the growth in China. World black tea production is expected to grow by 2.9% annually to hit 4.17 million tons by 2023. We earn a commission when you purchase items through our links. Initially originating from China, tea is now the world’s most widely consumed beverage due to its taste, health benefits, and many varieties. Chinese tea companies produced more than 2.4 million tons of tea leaves in 2016, amounting to over 40 percent of the world’s total output. Tea consumption in Turkey is vast, and most tea consumed is produced within the country. In 2015, China produced half of the world’s tea supply. Consumption doubled in the 1930s. Click here. The easy availability of tea is expected to encourage the growth of the Asia-Pacific green tea market. List yourself for free. View the World of Tea Job Board. The United States is the third-largest importer of tea products in the world, behind Russia and Pakistan. However according to … Currently, it represents the world's most consumed beverage after water. Join our newsletter to get notified of the best products available for your home. In the US, Lipton Pure Leaf was the top selling ready-to-drink tea in 2019 with 718 million dollars in revenue. In the UK in 2017, 68% of people drink tea per day, with 37% drinking two to three cups, and 21% drinking between four to five cups. Despite containing caffeine, tea is rehydrating. Black tea and green tea are the most popular tea while herbal tea is gaining popularity. Over the 10 year period to 2011, the global tea production had an increase of 40% and its production rate had reached 4.3 million tons per annum. © 2020. World green tea production is expected to grow 8.2% annually to hit 2.97 million tons by 2023. Turkey leads the world in tea consumption, with each person using 7 pounds of tea every year – that’s 1,400 tea servings. The US consumed over 3.8 billion gallons of tea in 2018. Drinking tea is linked with lower risk of Parkinson’s. A number of renowned teas, such as Assam and … At present, Asia-Pacific has the largest market for tea consumption, with robust economic growth in a number of developing countries, such as China, India, and Russia. In the US, ready-to-drink tea accounted for 76.2% of total revenue share, with the remainder attributed to RTD coffee. Also, different kinds of tea are rolled, dried, and oxidized. By the 1880s, Indian tea supplanted Chinese tea in the British market (Ottuv 852). We dove deep to find the most interesting and surprising statistics about tea, regarding who drinks it, who produces it, popularity and exports by country, as well as company-specific stats and emerging trends. MARKET OPPORTUNITIES AND FUTURE TRENDS. It has been consumed as everything from a beverage to a medicine, and is at the center of countless cultural rituals in the nati… Unilever. The global tea market is expected to witness a CAGR of 4.5%, during the forecast period (2020 - 2025). Each day, over 159 million Americans drink tea. By packaging format, the tea market has been segmented into bags and loose packaging formats. It is one of the most consumed beverage in the world. © 2020 Your Best Digs - All rights reserved. In this regard, tea was like any other labor-intensive industry, but suffered a unique and cruel blow based on timing alone. The greatest health benefits are said to come from tea with less oxidation. This has created a large middle class groups, with a preference for premium tea blends and brands, often upgrading their purchases from unpackaged tea to packed and bagged specialty varieties. Currently, the growth in tea consumption is being driven by rapid growth in per capita incomes, particularly in the developing countries of Asia-Pacific. Tea consumption per capita in the UK is 1.3 kg for 2019. It exports its products to over 15 countries around the world, and offers OEM and ODM services to help its customers develop their brands. Another major factor driving the growth of tea is its strong consumer acceptance. Indian Tea Industry is one of the largest in the world with over 13,000 gardens, and a total workforce of over two million people. To understand geography trends, Download Sample Report. The tea industry chain in China includes tea planting, picking, use of fertilizers, processing, and packaging. Tea tasting is one of the highly specialised areas of work. Soon afterwards, Indian tea was the most popular tea everywhere, except in Arabia, which continued purchasing Chinese tea (Toussaint 598). The top three selling ready-to-drink tea brands in the United States for 2019: In 2015, about 5.2 million metric tons of tea was produced globally. The author goes on to look at the growing and processing of tea including a detailed country-by-country analysis of world production, consumption, exporting and importing. Tea is the second most popular drink in the world, with water at first place. A study found drinking black tea for 3 months significantly lowers LDL levels in subjects with borderline hypercholesterolemia. Bryan is our cooking and kitchen expert, with more than 15 years of experience of cooking and testing kitchen products. First discovered 5,000 years ago in China, tea is the most consumed beverage in the world, besides water, and more than half of Americans drink tea on a daily basis, according to the Tea Association of the USA.Drinking tea lends numerous health benefits from antioxidants, flavonoids, and polyphenols. However, the maximum growth is estimated for green and herbal/flavored tea, due to the awareness about health benefits associated with them. China accounts for an impressive 40% of global tea revenue in 2019, totaling US$86,377m. The market consists key players competing for major market share and small regional players catering to small regions. Size of the industry Tea is one of the oldest beverages in the world, discovered around 2700BC. Learn More About Us World tea production increased 6% to 5.07 million tons in 2013. This field is for validation purposes and should be left unchanged. French brought the first plantation of tea in Vietnam back in 1880. The Indian market in the 1920s had increased by 15 million pounds to 50 million pounds. With the advent of 21st century the world tea industry saw a steady increase in the overall area under tea. In 2009 its price reached about $284 USD per gram. The report also includes country-level analysis of major economies of the region, North America, Asia-Pacific, Europe, South America, and Middle-East and Africa. 1 pound of loose tea leaves will create up to 200 cups of tea. Some of the world's biggest tea companies are joining forces to tackle the grave threats facing the industry. China is indisputably the largest producer of tea in the world, producing 2,473,443 tonnes in 2017 alone – a figure that was approximately 30-35% of the total amount produced in the world that year. Tea Market - Growth, Trends, and Forecasts (2020 - 2025). The global tea market size was valued at USD 12.63 billion in 2018 and is expected to expand a CAGR of 5.5% from 2019 to 2025. The global tea market is characterized by the black tea segment holding a prominent share. Industry … A British person consumes on average 265 liters of tea per year, spending approximately £12,500, or US$16,500 in their lifetime. Tea is an aromatic beverage derived from Camellia Sinensis plant. The World Atlas of Tea covers tea from the ground up, including why the soil in China makes different tea than the soil in India. The global tea market has been segmented by product type, packaging format, distribution channel, and geography. India is one of the largest tea producers in the world, although over 70 percent of its tea is consumed within India itself. Major tea production regions, Assam and Darjeeling, are undergoing through the border stress that negatively impacts the tea industry. To understand key trends, Download Sample Report. Its strong skills in production shouldn't be seen as a surprise, given its long history with the drink – legend has it that tea was introduced in China by emperor and herbalist Shennong in 2737 BCE. Pakistan imported the most tea in 2017—$549.62 million USD, with the Russian Federation in 2nd. In 2015, the global tea market was valued at US$ 13,847.4 Mn and is estimated to reach a value of US$ 14,448.3 Mn by the end of 2016, reflecting Y-o-Y growth rate of 4.0%. Kung Fu Tea. The key global players are based in North America and Europe, while various small players are based in Asia-Pacific, South America, and Eastern Europe. The largest tea exporter by volume in 2013 is Kenya, at 415.9 thousand tons. For instance, Unilever is strengthening its presence with more product innovations, such as machine compatible tea capsules. Tea can be defined as a hot beverage made by infusing or brewing / boiling / decocting the dried leaves of the Camellia sinensis plant. Ready-to-drink teas generated more than $1.36 billion in the US during the 52 weeks leading up to May 20th 2018. We are always looking to hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving ability and inclination. Kung Fu Tea is an American bubble tea brand that was formed in New York in 2009 with the goal of bringing quality Taiwanese bubble tea … Therefore, these changes have the potential to develop into a stronger and longer trends. It’s almost unfair how much tea dominates the market in terms of popularity, revenue, growth, and emerging new specialty categories. Indian Tea Industry is a substantial foreign exchange earner and provides sizeable amount of revenue to the government. The Indian Tea Industry's total turnover is Rs9000 crore. China is one of the prominent regions in the market that accounted for a sizeable share of the total market in 2019. However, the maximum growth is estimated for green and herbal/flavored tea, due to the awareness about health benefits associated with them. Tea Import, Tea Export, Tea Production, Tea Consumption… You may also be interested in these Tea Industry reports, published by private editors Europe Green Tea Market to 2027 - Regional Analysis and Forecasts by Type ; Flavour ; Distribution Channel, and Geography The World Tea Directory is a service provided to the Tea Industry listing Tea Businesses, Organisations and enthusiasts worldwide. Britain has tried to cultivate China’s prized Da Hong Pao tea on its own land but it just doesn’t come out right. He thoroughly enjoys discovering the best, whether it’s ingredients or equipment, and finding products that can stand the rigors of daily use. The key strategies adopted by the players in the market are expansions, innovations, and new product launches. By distribution channel, the market has been segmented into supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. The industry set up demonstrations in tea-making and sold cups of tea at railway stations and local fairs. Indonesia, India, China, Sri Lanka and Kenya were rated as the world’s largest tea-exporting countries. Tieguanyin, an oolong tea variety grown in Fujian Province, China, rings in around 180,000 RMB for 500 grams, approximately $51 USD per gram. Tea growing and production employs or provides livelihoods for more than 80 million people worldwide, so it was always going to be heavily impacted by the disease and by the measures imposed to control it. South Carolina was the only US state to ever product tea commercially, which arrived in Charleston in the late 1700s. However, the higher price of green tea in comparison with black tea is anticipated to restrict the growth of the global green tea market, in the next few years. The highest tea production by country is China, India, Kenya, Sri Lanka, Indonesia and Vietnam. Various tea manufacturing companies, such as Bigelow, have introduced several flavors of tea, ranging from fruity to herbal flavors, creating a diversified portfolio of tea products for customers. Tea is among the most popular beverages in the world, processed from the leaves of Camellia sinensis plant. To benefit our health from tea, have it without sugar. Data Source: iimedia, Tea market in China report by daxue consulting. The British success depended on the more efficient usage of fertilizers and labor (Schirokauer 457). In 2019, tea revenue globally is about US$214,761m and is expected to grow each year by 6.9% until 2023. Rise in disposable income of consumers, changes in taste and preferences, and introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. Monkey Chief Tea, grown in Huangshan City in China earned the title of “King of Green Tea” at the International Tea Expo in 2004. Around the world, 2 billion people will drink tea every morning. Vietnam – 117,000 tons. Coffee and Tea Industry Current Trends. The tea industry in China remains the largest in the world and China has been dominating in the global tea industry for centuries. A growing, increasingly urban young population segment entering the middle class is prepared to consume more and to pay for premium tea products. Offering news, features, expert insights, and industry trends for the global tea industry, World Tea News, is the premier source for in-depth understanding of the industry. We do extensive research and hands-on testing, so you can trust the products we recommend. There are over 1000 varieties of tea, most commonly classified as white, green, oolong, and black. 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