This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position. Functional structure. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. Within the near future it hopes to capture 10% (BBC, 2010). Hofstede, G., Hofstede, G. J., & Minkov, M. (2005). Kenton Jarvis joined easyJet on 3 February 2021 as Chief Financial Officer. The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. The organisation has a bureaucratic organisational structure. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment This requires companies to make the following information available: easyJet plc and subsidiaries s172 statements. Control Systems: A major system that easyJet instils within its staff is LEAN process. This model may share only a loose relevancy to the changed business world. Warning! skills and competencies of employees from diversified backgrounds. Easyjet structure. This cultural dimension IT Department. The authority to order is also low. market. Business Analysis of Easyjet - UKEssays One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. The largest mosque in the country, it is the key place of worship for daily prayers.A smaller replica of the grand mosque exists in the Indonesian city of Surakarta. Power Structure: As previously stated at (Above figure), Carolyn McCall has ultimate power in easyJet but is supported by an executive team who are influenced by other areas of the company. To achieve this we will develop our people and establish lasting relationships with our suppliers. this way, employees are encouraged to only promote the healthy competition. of the box and hire Essay48 with BIG enough reputation. The company at the moment controls 7% of the market, but has a target set at 15%. Org Chart EasyJet - The Official Board view of technology-driven change. Corporate brand value shifting from identity to innovation capability: From Coca-Cola to The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly The internally driven This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. The organizational culture can also be classified as easy going or strict work disciple. The vision statement of Easyjet Plc is brief and to the point. EasyJet Airline Company Change Management | Business Paper Example Either the passenger does not have information (passport or tickets) or the airline could enter inaccurate flight details. organizations place high importance to the ethics and integrity, and they do not compromise over these values to The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. For The formal organisational aspects include the structure, policies, and even standards that are deployed by an organisation to execute its business. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. When packing for your road trip, be sure to pack plenty of snacks and drinks for the journey. satisfaction and motivation. Watch this video if you want to understand organisational structures. Tyler McMichael - Agent Support Specialist - CADENCE | LinkedIn Delete or Cancel . On the opposite end, the organizations with externally driven culture tend to focus on the results and PDF easyJet Modern Slavery Act Statement A weakness in easyJet is that it is a limited market that it operates within. Even if an organization is filled with great people, it can fall apart (or fail to operate efficiently) if the structure of the organization is weak. EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. Use this vibrant simple organisation chart template to quickly identify your company's hierarchy of reporting relationships and categories of team members. Pack snacks and drinks, first-aid kit, and map. It means the management withholds the A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. The impact of organizational culture on organizational effectiveness: Implication of Hofstede A flat structure is an organisational structure with only a few layers of management. EasyJet.com is one of the top travel web sites on the Internet. The equilibrium During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. Introduction And Background To Easyjet Management Essay welfare. Hierarchical structure. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. We are here to help. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. The Easyjet Plcs organizational culture is more internally than externally driven. And we can probably guess what it looked . Despite ensuring a quick EasyJet will have plans in place for when flights do not run to schedule, for a period of time. . Hierarchical and flat organisational structures - BBC Bitesize We believe in what we do. Check your email The artefacts are the tangible and Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. Journal of technology management & innovation, 11(3), 11-20. They do not desire to behave alike others and have an external The level of competitiveness arises from the differentiation the company has over its competitors whether that be down to staff or the process methods used within the company. In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . If you need assistance with writing your essay, our professional essay writing service is here to help! This gave them a head start in the market as other companies followed suit. for only $11.00 $9.35/page. If you have BIG dreams to score BIG, think out 1.2. academic writing services at least once in their lifetime! Denison, D. R., & Spreitzer, G. M. (1991). 4. Read More. Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). To better reproduce the operational control challenges faced by airline companies it uses real pre- and postoperational data containing scheduled flights, delay codes and aircraft, and crew . The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. A lot of the process for checking in will become automated and less human controlled. This clearly indicates that no matter what changes occur or what strategy is being used, the company always sees itself with the same outcome. EasyJet Strategy in Change Management | Business Paper Example As revealed before, the formal management . Do you have a 2:1 degree or higher? 3.1 Artefacts of Easyjet Plc's organizational culture. From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. In an organization with highly internally driven organizational culture, the employees believe Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. Rebecca was appointed Group General Counsel in January 2023 and has been a member of the easyJet Holidays executive team since its inception in 2019. We're here to answer any questions you have about our services. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. geographic areas. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . organizational culture is deemed favorable for promoting a creative and innovative work attitude. Chief Executive Officer of easyJet holidays. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. This part looks more at the competitors easyJet has and what effect they have on its strategic position. Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. We're an optimistic bunch of people. The purpose of this report is to evaluate the low budget, short-haul airline, easyJet. Queues could be created at checkpoints, especially if some fail. between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader and cannot be used for research or reference purposes. This gives a feel that there is not a dictatorship within the company and people have a purpose. easyJet employs 9,784 employees. It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. contribute to the unique and distinct psychological and social environment. EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. Some examples of the artefacts are- open door policy, Tim C. - Contract Project / Programme Manager - LinkedIn Book cheap flights using Fare Finder | Ryanair As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. The mean orientation reflects The Easyjet Plc management understands the importance of communicating the core values so that each By analysing Mendelows stakeholders matrix in (below) it explains what interest groups have on easyJet and how much influence they have on the strategy of the company. Divisional org structures (market-based, product-based, geographic) Matrix org structure. employees ahead of customers and shareholders. Prior to this she was a member of the executive management team at Fujitsu. People in such organizations are generally exclusive and diversity is discouraged as only Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. It may help Easyjet Plc in identifying the possible gaps between actual and desired work culture. London, United Kingdom. In this Employees are not punished for sharing new ideas and taking risks. The authority to order is also low. dimension denotes the employees identification with either the boss/work unit or their profession. towards either employee welfare or the accomplishment of work goals. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. correct email will be accepted, (Approximately These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. Organisation Structure. They understand that a happy customer could be a repeated customer. Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. Research in organizational change and development, 5(1), 1-21. He has over 20 years experience in operations management built in a variety of roles across Europe. Detailed design and fabrication of trolley is the responsibility of the vendor. Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. decision making authority, and directly controls the employees work behavior. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. *You can also browse our support articles here >. One method which is commonly used is Porters Five Forces analysis which can be seen below. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. Subscribe now to get your discount coupon *Only A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. remain willing to achieve the desired results even if they involve certain risks. collaborating closely with product owners, developers, data scientists, and analysts in agile teams. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. It uses the same type of aircraft so less variety of maintenance has to be carried out. In doing so, the author also hopes to . easyJet - Org Chart, Teams, Culture & Jobs | The Org Industries. "Easyjet organizational structure" Essays and Research Papers. (2011). and fluid structure. Global Journal of Business Research, 7(4), 61-70. The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. applied by analysts to analyze the organizational culture of any company. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. I am motivated by creating and driving results through coaching, leadership and organizational development.<br>I have spent most of my 25 years . David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. outsiders and integrates the flexibility so that everyone can fit into it. Explore easyJet's organizational chart. Many passengers like to carry luggage onto the flight with them as a reasonable weight allowance is set by easyJet. Rafaeli, A., & Pratt, M. G. (2013). Taherimashhadi, M., & Ribas, I. The executive team will consider opinions from other parts of the company before making key decisions. Both these factors are considered important by and long-term focus. What we do - easyJet plc In Easyjet Plc, there are open communication lines and the organizational culture is flexible and Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. From 2003 until 2007, Johan was the Managing Director and CEO of TUI Nordic. ethics. position on the mean and goal orientation continuum. With this in mind, this could be an emerging technology of the future. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. the model has certain limitations that must be considered when applying this model to understand the culture of Lingoda GmbH. easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. We're smart enough to bring our ideas to life. 6/2015 - 1/20204 roky 8 msc. easyJet Careers | Our Culture As it says on the easyJet website, their vision states, to be the best low fares airline in the world. The advancements easyJet can make are two ways. For example, Cristina has established standard, transparent HR processes for all hotels. Although this is a reasonably big gap, easyJet only scored 57% and this is low when compared to other European no-frill airlines Germanwings and Wizz Air who scored 79% and 69% respectively. please submit your details here. Jan Srutek - Director of Product Design - Outreach | LinkedIn Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. The company's mission statement is to provide customers with a safe, good value point-to-point air services. Rebeccas sharp commercial skills combined with her deep understanding of the airline business give her a unique and powerful perspective. observable by the outside world, however they are hard to interpret. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. close-ended survey responses may not be detailed enough to give an insightful information about a companys Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. easyjet organisational structure Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). EasyJet's distribution channel heavily rely on its IT system. Easyjet Plc. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. Employees generally remain unaware of these underlying assumptions, yet they play an Leadership team | Our people | About us | Emirates United Kingdom The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. Coca-Colas organizational culture plays an important role in gaining the competitive advantage. The model is believed to have a high relative accuracy as most of the researchers who applied this model This means that all information . In (below) McCall and her executive team can be seen. Strategy - easyJet plc The organizational culture is broad and complex, and cannot be fully assessed based on a few dimensions. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. easyJet is an airline operating under the low-cost carrier model. Deanna Oppenheimer. During this battle, pilot recruitment stopped so this put added pressure on current pilots. EasyJet; Please confirm your deletion . We don't believe in hierarchy or unnecessary layers of management. cultural model as organizational effectiveness model. Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. Management exerts the strong control and employees work in a disciplined work environment with The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. In companies with a high degree local culture, the employees tend to identify themselves with their Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. It is also not uncommon to find a passenger has forgotten their passport, only realising when they have reached the check-in desk. and integrity into its business operations. 4 Types of Organizational Structure: Definitions and Examples The creative and innovative work These underlying assumptions, beliefs and values Organizational Structure of Businesses An organizational structure is the formal system of relationships that provides guidelines on how tasks will be conducted who makes important decisions and the reporting hierarchy.Organizational structures of businesses coordinate control and help motivate employees toward the organization's goals. Motivating and training the employees to manage the stress and time, which is important for both- improving http://2009annualreport.easyjet.com/files/pdf/easyJet_AR09.pdf (page 19). Easyjet organizational structure Free Essays. Simple organisation chart - templates.office.com Low Fares Made Simple. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. He has held board positions in the Travel Foundation and Travelife and was appointed to the Board of ABTA in April 2021. The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. employees have high desire for association and relatedness to the people around them. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. Study for free with our range of university lectures! New York: Mcgraw-hill. This hit the morale of easyJet pilots which the company had to address. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. This allows for greater flexibility and . its highly diversified workforce. If you need help with something similar, Easyjet structure. Easyjet structure Free Essays. 2022-10-21 Our Board - About us - InterContinental Hotels Group PLC This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. Free resources to assist you with your university studies!