(3 Hours). Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. MKTG6286. Gaining Insights from Consumer Data. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Focuses on marketing analysis and planning. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. | Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Offers elective credit for courses taken at other academic institutions. Northeastern University. | COMM1120. Develops skills in public communication. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 (4 Hours). COMM3500. Further information about the Independent Studies Program can be obtained from concentration coordinators. May be repeated without limit. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. May be repeated without limit. Creating Business Value with Data and AI Technologies. Speak with your advisor to determine a plan that works for you. Class Schedule: Monday-Friday. (4 Hours). (4 Hours). Personalize your path. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Analyzing Conversations in Everyday Life. Designed to prepare students to work with audio in modern media settings. The Business of Entertainment. (4 Hours). MKTG4504. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Communication and Sexualities. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. COMM3311. Online - Northeastern College Of Professional Studies The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Boston, MA. Attribute(s): NUpath Analyzing/Using Data, COMM2303. COMM4602. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Organized around a collection of selected readings and real-world games and discussions. Graduate Certificate in Marketing | Northeastern University Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (4 Hours). Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. (4 Hours). Develops and refines skills in the art of sportscasting. Go Far NSU is where success begins. Northeastern University Associate Director - Marketing & Communications Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. (3 Hours). Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Data Storytelling, Visualization, and Communication. Offers an in-depth look at how persuasive health campaigns are designed and executed. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Principles of Organizational Communication. Digital Marketing. Home - Brand Center COMM2200. COMM3532. (1-4 Hours). Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. (4 Hours). As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Enabling Technologies for Consumer Engagement. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Opens New Window Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Seminar in Communications. Combines theory and practice in argument through individual presentations and team debates. Junior/Senior Honors Project 1. Internship in Communication. Includes professional accounting students. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Faculty & Staff - Northeastern CAMD Offers a special topics course in communication studies. Advertising Practices. COMM1450. Marketing - D'Amore-McKim School of Business COMM2100. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. COMM2800. Sports Broadcasting. (4 Hours). Diversity, Equity, and Inclusion Council | Northeastern University Youth and Communication Technology. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. MKTG6224. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. (2 Hours). Academic Programs at D'Amore-McKim School of Business Production Capstone. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Northeastern University. Northeastern University - Profile, Rankings and Data | US News Best Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Visual Communication. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). myNortheastern Opens New Window, Privacy Policy (4 Hours). Northeastern University. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. (4 Hours). Persuasion and Rhetoric. Aletha Rodgers | Communications Project Coordinator. Doctor of Nursing Practice (DNP) | Northeastern University Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. BS in Business Administration and Communication Studies (3 Hours). Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Centers, Labs and Initiatives. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Interdisciplinary Research in Marketing Science. (3 Hours). (4 Hours). Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. COMM3530. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Marketing Analytics. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. (4 Hours). Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. (4 Hours). MKTG3301. Examines business issues associated with the entertainment industry. Explore Our Degrees Gather Here. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. (4 Hours). Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. COMM2991. (4 Hours). 617.373.5445 [email protected] Thomas Michael. (3 Hours). COMM2451. (4 Hours). Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Integrated Marketing Communications - Medill - Northwestern University Marketing (MKTG) < Northeastern University Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Her prior work in diversity, equity and . Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Reviews some of our societys main problems and a critical view of marketing and business in todays world. Free Speech: Law and Practice. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. MKTG4983. Marketing Analytics. Social Media Analytics. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Explores business-to-business and business-to-customer strategies. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Dating apps are more specific and numerous than ever. Attribute(s): NUpath Societies/Institutions, COMM1210. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. (3 Hours). Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior.